Vibes
A TikTok-style feed where every video is AI-made
Latest: Standalone Vibes app in test (Feb 2026, Brazil & Mexico)
Meta's TikTok-style feed of AI-generated short videos, launched September 25, 2025 inside the Meta AI app and meta.ai. Users prompt, remix and restyle each other's AI videos and cross-post to Instagram and Facebook. Following early traction, Meta began testing a standalone Vibes app in February 2026, first in Brazil and Mexico.
Why it matters
Vibes was Meta's bet that AI-generated short video could be a feed, not just a tool — and despite the 'AI slop' backlash, Meta AI app downloads jumped 56% month-over-month to about 3.9M by mid-October 2025, enough to justify a standalone app test in Brazil and Mexico in February 2026.
Facts
- Meta's answer to OpenAI's Sora app.
- At launch it leaned on partner models (Midjourney, Black Forest Labs) while Meta built its own — the slot Muse Video now fills.
- Expanded to Europe November 6, 2025.
- Critics memorably dubbed it an 'AI slop' feed, yet traction was strong enough to justify its own app.
- Critics instantly dubbed it 'the AI slop feed', yet Meta AI app downloads jumped 56% month-over-month to ~3.9M by mid-October 2025; every video displays its generating prompt for transparency.
Try it yourself
Open the Vibes feed ↗ Meta AI app on the App Store ↗ Read the launch post ↗
Lineage
Sources
Meta Newsroom ↗TechCrunch · meta tests a standalone app fo ↗TechCrunch · meta brings its short form vid ↗